In 2011, during the period when mass sports participation was still in its infancy, Anon Adrojananon a.k.a. Deer saw the need to educate those living an active lifestyle on the need for proper sports nutrition. 

Armed with a Bachelor of Science (Food Technology) from Chulalongkorn University and a Graduate Diplomate in Biomedical Science and a Master of Nutrition and Dietetics from University of Wollonggong, Australia, Deer progressed to be a registered dietitian in Australian and Thailand. 

He also worked with the Sports Science Centre at Sports Authority of Thailand for more than 10 years, giving nutrition advice to the Thai national teams in various sports.

Deer observed that:-

  • many of the sports gel brands in Thailand were imported
  • the local brands did not offer any newness
  • many brands contain caffeine, which can have side effects with prolonged use.

Deer saw the above factors as a challenge and an opportunity to disrupt the local market with a homegrown brand. Thus, Dever Energy Gel was born.


A Homegrown Energy Gel Brand To Compete Globally

To have a winning formula, a team of dietitians, food technologists, sport scientists and Thai national athletes was formed. 

The goal was to solve the pain points of athletes and active persons depleting their energy sources quickly and having cramps while playing sports. 

Dever Energy Gels sets out to create products that delivers high energy performance, safe and suitable for all, and has tasty flavours.

Dever Energy Gel is:-

  • suitable for all ages
  • Caffeine free
  • Gluten free
  • Vegan friendly
  • Produces high energy.



Over the years, Dever Energy Gel continues to innovate its range of products. In 2019, DEVER ENERGY GEL was awarded the prestigious 7innovation Awards in the Inventor Category.


Enjoy the high performance, tasty flavours of the No.1 energy gel brand in Thailand.