DEVER Malaysia Inks Agreement with Straits Quay Duathlon Time Trials as Official Energy Gel Partner

DEVER Energy Gel, Thailand’s award-winning and leading energy gel brand imported and distributed exclusively by Seamless Strategies Enterprise, announces its long-term exclusive partnership with Straits Quay Duathlon Time Trials (SQDTT) as the Official Energy Gel partner for the community group.

Sim Teong Eu, co-founder and managing partner of DEVER Malaysia

“We are thrilled to be the exclusive energy gel partner of SQDTT, a community that shares our passion for fitness and healthy living,” said Sim Teong Eu, co-founder and managing partner of DEVER Malaysia. “We believe that DEVER Energy Gel will be a valuable addition to the training program, providing participants with the energy they need to reach their goals.”

DEVER Energy Gel was founded in 2011 by Anon Adirojananon, a registered dietitian in Australia and Thailand who recognised the need for proper sports nutrition among active individuals. The company’s research and development department has since embarked on a journey to create a range of products that are suitable for all ages, caffeine-free, gluten free and vegetarian-friendly.

The 40ml DEVER Energy Gel and the 100ml DEVER Energy Gel will be part of the offering to the members of SQDTT.

(Right) Robert Kirby, founder of SQDTT

Robert Kirby, founder of SQDTT, said, “We are excited to partner with DEVER Malaysia, a brand that shares our values and commitment to providing high-quality products to our members. We look forward to working together to create an environment where professional and aspiring duathletes can grow, learn and improve.”

SQDTT is a community-based duathlon monthly training in Penang, with over 2,000 members. The training includes looping around the picturesque Straits Quay in Penang island, and participants can choose to complete in either the Full SQDTT distance (6km Run – 30km Bike – 6km Run) or the Half SQDTT distance (3km Run – 15km Bike – 3km Run). The programme is free and suitable for beginners, with experienced athletes providing guidance and volunteer opportunities for all levels of participants.

Thomas van Pul, Assistant Race Director of SQDTT

“Our training takes place on every second Sunday of every month, and we welcome athletes of all levels to join us. With DEVER Malaysia as our official energy gel partner, we can provide our members with the fuel they need to power through their training and achieve their goals,” added Thomas van Pul, Assistant Race Director of SQDTT.

For more information about DEVER Malaysia, visit:
DEVER Malaysia:
DEVER Malaysia (Facebook):
DEVER Malaysia (Instagram):

DEVER Energy Gel’s official stores:

To join the monthly programme organised by SQDTT, visit:
Straits Quay Duathlon Time Trial’s Facebook Group: